Concept Validation :: Concepts

The Elimination

With all of that data organized by our affinity diagram, we actually ended up with dozens of concepts. We had to narrow down that long list into a much smaller number of more valuable concepts to bring to some user testers. To do this, our team sat down and tried to not only combine similar concepts, but also determine what we felt fit best together and what seemed eroneous. Seen below is one of multiple boards of notes that we took as we went through this arduous process.



The Concepts

After narrowing down our long list, we came up with a total of 13 concepts that we felt were the most important of all of the concepts we had generated. The main concepts we wanted to validate were the need for a tangible form of music, the desire for voice command, the desire to share music with others, the need to easily access music information and details, the desire to educate future generations about their music, and the desire to move throughout their house unconstrained. These concepts can be viewed with in our scenario sketches below.

Our Concepts

The Validation

Now, with our concept sketches, we set out to validate these concepts with our target market group, the elderly. Our team went back to the retirement village, Longwood at Oakmont, outside of Pittsburgh. We showed a minimized version of our concepts (without concept titles or questions to ask them). With them only seeing the sketch scenarios, they were able to put themselves in the shoes of that scenario and talk to us about their likes and dislikes of that concept. After several hours of discussion of these concepts, we came back with quite a few new and useful pieces of information.

Process Sections